Chaffin wrote, “Derek Baine, senior analyst at SNL Kagan, a media research firm, believes Fox Business may lure viewers from all over the television map, not just CNBC, and that it would be wrong to view the clash as purely head-to-head. Nonetheless, Mr Baine adds: ‘I donâ€™t think NBC Universal is going to take this lying down. Itâ€™s a huge cash cow for them.’
“Indeed, the network last week reshuffled its after-market programming. It has also been investing in more original prime-time fare in an effort to carry its trading day audience into more lucrative advertising territory. It has even adopted a bit of Foxâ€™s flag-waving spirit, with segments such as ‘Keeping America Great’.
“Still, some media executives warn that even a moderate incursion by Fox Business could blunt advertising and subscriber growth at one of NBC Universalâ€™s most important franchises.
“CNBC could be facing even more competition at a time when newspapers are offering video on their websites, and financial data providers, such as Bloomberg, have moved into television.”
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