Forbes focusing on core communities after visit drop
Forbes CEO Sherry Phillips said the business magazine brand is focusing on its core communities as Google AI Overviews hit traffic, reports Charlotte Tobitt of Press Gazette. Tobitt writes, “Visits to Forbes.com were down 59% year on year and 4% month on month in October to 75.4 million visits, according to Similarweb. “This made it the […]
Forbes has launched an AI-dynamic paywall
Forbes has launched an artificial intelligence-powered dynamic paywall as it looks to make subscriptions a larger slice of its revenue pie, reports Jessica Davies of Digiday. Davies writes, “The publisher began rolling out the dynamic paywall to 20 percent of its audience on Oct. 17, and launched it today (Nov. 14) to the entire Forbes audience. […]
The strategy behind “Forbes Talks Shop”
Ray Schultz of Publishers Daily interviewed Cory Baldwin, general manager of Forbes Vetted, about a new podcast and video series called “Forbes Talks Shop.” Here is an excerpt: Publishers Daily: Will “Forbes Talks Shop“ feature staff editors and journalists, or freelance creators? Cory Baldwin: The series is hosted by the Forbes Vetted editorial team, with Forbes editors Kim Peiffer and Spencer Dukoff […]
McGrath of Forbes on examining trends and being proactive
Meredith Klein of Meredith and the Media interviewed Maggie McGrath, editor of ForbesWomen, anchor for ForbesTV, and author of the ForbesWomen newsletter. Here is an excerpt: What’s driving your and your team’s coverage these days? As it relates to ForbesWomen, we continue to look for the women who are building successful companies. So sometimes that will […]
How Forbes is using ChatGPT to create audience cohorts
Tim Peterson of Digiday examines how Forbes is using ChatGPT to create analyze the people coming to its site from AI platforms. Peterson writes, ” Forbes is able to use the information provided by Semrush and Similarweb to create audience cohorts from the people coming to its site from AI platforms. “‘We create cohorts, meaning we understand […]
Forbes hires Tong to cover artificial intelligence
Forbes has hired Anna Tong to cover artificial intelligence from its San Francisco bureau. “I’ve always wanted to work at a magazine with great editors, and I’m excited tell deeper stories about the entrepreneurs and companies behind the AI revolution,” she wrote on LinkedIn. She has been at Reuters as a tech correspondent covering the metaverse. She previously […]
The team that makes Forbes look good
Randall Lane of Forbes writes about its design staff. Lane writes, “Forbes thrives by producing premium journalism that people trust—and at a time of commoditized content, world-class visuals buttress that quality assurance. ‘The philosophy is clarity, integrity—and innovation,’ says Forbes creative director Alicia Hallett-Chan, who trained under Milton Glaser and Walter Bernard and has overseen Forbes’ […]
How Forbes is reorganizing its revenue base
Brian Morrissey of “The Rebooting Show” spoke to Forbes CEO Sherry Phillips about how the 107-year-old magazine is retooling in a messy media market. For example, Forbes has a slate of more than 100 events that now account for up to 30% of revenue. “That is something that is not going to change with AI,” […]
How Forbes looks for the next Mark Zuckerberg
Meredith Klein of Meredith & the Media spoke with Zoya Hasan, a reporter on the Under 30 team at Forbes, about her job. Here is an excerpt: How do you decide who makes it on the Forbes 30 Under 30 list? There’s no one formula to make it on the Forbes 30 Under 30 list—we […]
Bertoni talks getting his start at Forbes
Steve Bertoni, assistant managing editor of Forbes, spoke with Meredith Klein of Meredith and the Media about his job. Here is an excerpt: You’ve been a journalist for nearly two decades, working your way up from intern to staff writer to assistant managing editor over 17 years at Forbes. What are some of the stories […]
