Forbes CEO Sherry Phillips said the business magazine brand is focusing on its core communities as Google AI Overviews hit traffic, reports Charlotte Tobitt of Press Gazette.
Tobitt writes, “Visits to Forbes.com were down 59% year on year and 4% month on month in October to 75.4 million visits, according to Similarweb.
“This made it the 29th biggest English-language news website in the world, having been 14th in December 2024.
“Phillips told Press Gazette’s podcast this meant programmatic advertising ‘is down’ – although other revenue types at Forbes such as live events, branded content and licensing are ‘pretty steady.’
“Overall 2024 has been ‘stable,’ she said. Forbes does not disclose specific financial information.”
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