Meredith Klein of Meredith and the Media interviewed Maggie McGrath, editor of ForbesWomen, anchor for ForbesTV, and author of the ForbesWomen newsletter.
Here is an excerpt:
- What’s driving your and your team’s coverage these days?
- As it relates to ForbesWomen, we continue to look for the women who are building successful companies. So sometimes that will literally be a funding announcement, or it’ll be a trend. We got a pitch the other day for a company dealing in fiber, and we’ve seen “fiber maxing” on social media. So then that’s where I go to one of our assistant editors and say, “OK, there might be something here. Can someone look into this?” So it’s reactive in the sense that I see what the trends are, but also trying to be proactive and figuring out who is building the next billion-dollar startup as it relates to Forbes breaking news.
- From an editorial perspective, we’re thinking of what news has broken overnight, and is at the top of all of our feeds, that Forbes should be weighing in on and using our Rolodexes to get experts to comment on.
Read more here.
