Ray Schultz of Publishers Daily interviewed Cory Baldwin, general manager of Forbes Vetted, about a new podcast and video series called “Forbes Talks Shop.”
Here is an excerpt:
Publishers Daily: Will “Forbes Talks Shop“ feature staff editors and journalists, or freelance creators?
Cory Baldwin: The series is hosted by the Forbes Vetted editorial team, with Forbes editors Kim Peiffer and Spencer Dukoff leading interviews and shaping content. In each episode, our staff hosts will be in conversation with inspiring external talent, particularly creators and entrepreneurs who bring strong followings or highly engaged communities. Some of the voices you can expect to hear from are: Megan Roup, Jenni Kayne, Lilli Reinhart, Hannah Bronfman and more.
Publishers Daily: We noticed a reference to “product journalism.” Does that mean you will act as influencers?
Cory Baldwin: “Product journalism” refers to Forbes’ editorial approach to e-commerce content, which is grounded in research, expertise, firsthand testing and transparency. In creating our shopping guides and supporting commerce content, our focus is on storytelling and service—helping readers, listeners and viewers make informed purchasing decisions, as well as discover new products and services they may be interested in.
With “Forbes Talks Shop,” we hope to inspire listeners by giving them a peek into the lives of fascinating people and the products they use every day. When we feature products or tools mentioned by guests, they’re in there organically and editorially.
Read more here.
