Bloomberg is providing data about its readers to advertisers
Bloomberg is opening a first-party data advertising platform, reports Sarah Sluis of AdExchanger. Sluis writes, “‘The reason we chose to make this investment is because consumers, platforms and regulators are all indicating that the way we’ve typically done business in online advertising is not the way we are going to do it in the future,’ Bloomberg Chief […]
Why Bloomberg Media is dropping programmatic ads
Bloomberg Media CEO Scott Havens writes about why it’s dropping programmatic advertising at the end of the year: Since stepping into my role as CEO in January, I have asked the team to fully commit to thinking “audience first” with every action and decision we make, by investing the time to understand our customers across every platform […]
Why LinkedIn is upping its audio and video content
Daniel Roth, the editor in chief of LinkedIn, talked with Digiday’s Tim Peterson about its audio and video ambitions. Peterson writes, “Under Roth, LinkedIn’s news division has been getting into producing more original content, from newsletters to podcasts and videos. In September, the platform announced the hire of former CNN executive Courtney Coupe to be its first […]
Forbes seeing 60% increase in events revenue
Forbes is on pace to increase its events revenue in 2022 by 60%, according to chief sales and marketing officer Sherry Phillips. Event partnerships now represent 35% of Forbes’ total advertising revenue, reports Mark Stenberg of Adweek. Stenberg writes, “The publisher is on pace to host close to 90 events this year, split almost evenly between […]
Bloomberg Media to stop using programmatic ads
Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, reports Mark Stenberg of Adweek. Stenberg writes, “The publisher will also discontinue its use of vendors whose recommendation products divert traffic away from the Bloomberg website, such as Taboola, its current content recommendation vendor. “The decision aims to improve […]
How the WSJ is using YouTube channels and newsletters to gain new subscribers
The Wall Street Journal was named hottest in business news in Adweek’s annual compilation. Meseret Ambachew writes, “WSJ currently has 3.74 million subscribers, 3.1 million of which are digital. It’s also growing its off-platform presence, creating five reporter-led YouTube channels. One of these channels, featuring WSJ video reporter Shelby Holliday breaking down the business news behind current events, […]
WSJ is now on Tik Tok
Wall Street Journal editor in chief Matt Murray sent out the following: All— I’m pleased to share that The Wall Street Journal is now live on TikTok. This is the latest step to introduce the Journal to younger and more diverse audiences. Our team has developed a creative and fun voice for the platform, a fast-growing source […]
Colorado Springs Biz Journal parent moves to nonprofit status
The company that owns the Colorado Springs Business Journal will convert from a for-profit enterprise to a nonprofit agency, effective in late October, writes reporter Pam Zubeck of the publication. Zubeck writes, “Amy Gillentine, publisher and executive editor of the Business Journal and the Indy, remains as CEO to steer the company into a new era, ‘which will include […]
NerdWallet generates traffic (but not profits) by focusing its content
Jessica Tee Orika of Foundation writes about how personal finance site NerdWallet generates $84 million in traffic to its site every month — though her enthusiasm fails to account for the company’s poor financial performance on Wall Street. Orika writes, “NerdWallet clustered their content pieces around nine topics relevant to the searcher’s intent. Yeah, you heard […]
Bloomberg TV now available on Prime Video in international markets
Bloomberg is expanding its global distribution of its global business and financial news networks to Prime Video, making Bloomberg Television available to viewers in Canada and Mexico. It will be in Australia and Brazil later this year. “We’re excited to expand Bloomberg Television programming to our audience in these countries,” said Travis Winkler, Bloomberg Media […]
