The battle inside tech news site CNET
Mia Sato and James Vincent of The Verge examine tech news site CNET given the recent disclosure it was using artificial intelligence to write some of its content. Sato and Vincent write, “Internally, there has been unease among CNET staff at their corporate owners’ use of artificial intelligence — though staff was assured the current test […]
Cheddar struggling to find the right strategy
Cheddar News, which was founded in 2016 and described as business news for millennials, has struggled under owner Altice to find the right strategy to attract viewers, reports Reed Alexander and Elaine Low of Insider. Alexander and Low report, “Most company sources requested anonymity for fear of reprisal from Altice, but their identities are known to Insider. Collectively, they […]
Adweek CCO: We must be fearless in our coverage
Ann Marinovich, the chief content officer of Adweek, writes about the publication’s strategy for 2023. Marinovich writes, “Especially in these times of economic upheaval, Adweek must continue to be a critical resource for marketers. We must go beyond just reporting on the news of the day. We must provide marketers with practical insights, advice and […]
How the WSJ plans to attract young readers using TikTok
Sara Guaglione of Digiday writes about The Wall Street Journal’s strategy to attract young readers using TikTok. Guaglione writes, “The Wall Street Journal launched its TikTok channel on Oct. 3, and since then the channel has grown to over 37,000 followers and 600,000 likes. It’s focused on three core content pillars: careers, personal finance and tech. […]
How WSJ’s Kwong has learned to be a “bridge”
Jacob Granger of Journalism.co.uk spoke with Wall Street Journal new formats editor Robin Kwong about his work. Granger writes, “In 2016, Robin Kwong was the special projects editor of The Financial Times. It was a position he pitched for, noticing that as the organisation accelerated its digital transformation, it would need a greater range of skills in the building and greater […]
CNBC to test subscription price increase
CNBC will begin testing a price increase for at least one of those subscriptions next year, reports Sara Guaglione of Digiday. Guaglione reports, “CNBC has two subscription offerings. Launched in January, Investing Club provides subscribers with access to CNBC host Jim Cramer’s market analysis and research, his charitable trust portfolio, as well as trade alerts and monthly […]
Ottawa Biz Journal launches new website with premium content
The Ottawa Business Journal has launched a new website that highlights a business model change, shifting toward a membership model based on premium content. Though a majority of the content will remain free, premium content will live behind a paywall, which will require a C$9 membership fee. Those who purchase the membership become OBJ Insiders, […]
Insider’s plan to move reporters outside of paywall hits a snag
Insider’s plan to move some of its reporters to outside its paywall has stalled, writes Mark Stenberg of Adweek. Stenberg reports, “But on Friday, Insider editor in chief Matthew Turner told editorial leaders that the plan had hit a snag. “‘We’ve now been advised that there should be no stories in front of the paywall from [subscription] […]
Endpoints founder Carroll: We will remain independent
John Carroll, the founder and editor of biopharmaceutical news site Endpoints, writes about its future with the hiring of former Bloomberg News journalist Drew Armstrong as its executive editor. Carroll writes, “This hasn’t been a quick hire, and while I often wished it had gone faster, I appreciate now more than ever the chance I had to […]
Bloomberg is providing data about its readers to advertisers
Bloomberg is opening a first-party data advertising platform, reports Sarah Sluis of AdExchanger. Sluis writes, “‘The reason we chose to make this investment is because consumers, platforms and regulators are all indicating that the way we’ve typically done business in online advertising is not the way we are going to do it in the future,’ Bloomberg Chief […]
