Investing in search engine optimization has helped Capital Business Media to double its revenue in just two years, reports Rob Waugh of Press Gazette.
Waugh reports, “Richard Alvin, who founded the UK-based company 21 years ago, told Press Gazette that the company’s expansion has enabled it to hire three more full-time journalistic staff across its 15 print and digital publications, and he aims to hire a further four by the end of the year.
“While many consumer media publishers have seen steep falls in traffic from Google in recent months and years, there have also been traffic winners. Reach, for instance, has returned to growth helped by a strategy which has included building up authority in particular content niches for different publications.
“Similarlty, it seems that Capital Business Media has grown Google referral traffic by growing expertise in particular niches.
“The company now has 32 full-time staff overall, with 14 editorial and 18 specialist editorial freelances who cover particular niches such as electric vans and commercial property. It is currently recruiting for two full-time roles.”
Read more here.
