WSJ promising ad guarantee during election
The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period, reports Mark Stenberg of Adweek. Stenberg reports, “The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. 15 and […]
The FT CEO on the need to attract readers under 30
Charlotte Tobitt of Press Gazette interviewed Financial Times CEO John Ridding about its success. Tobitt writes, “Today, Ridding said, one of the biggest challenges for the FT is creating a meaningful, direct relationship with audiences under 30. “He described it as ‘one of two key issues’ to be discussed at the FT’s annual senior management strategy meeting being […]
Industry Dive: Executing a simple model well
Jez Walters of Media Makers Meet interviewed Robin Re, senior vice president of marketing at Industry Dive, about the company’s strategy. Walters writes, “When I put it to Robin that diversification was essential for any growing media business she stopped me in my tracks, ‘I disagree. Industry Dive is a lesson in executing a simple […]
Fortune faces uncertain future
Fortune magazine faces an uncertain future in the wake of executive departures and an owner who wants to double revenue in the next three years, reports Mark Stenberg of Adweek. Stenberg writes, “When the business publisher Fortune was first spun out of the former Meredith Corp. in 2018, it faced an uncertain future. “The legacy title had launched […]
How Bloomberg Media reached its subscription target faster than expected
Rahat Kapur of Campaign spoke to Bloomberg Media chief digital officer Julia Beizer about its strategy. Kapur writes, “Over the past three years, Bloomberg Media introduced several digital enhancements aimed at meeting the evolving demands of its audience, including the introduction of real-time watchlists, vertical video content, and significant upgrades to its mobile app, all of […]
D CEO launching “Greater Good” publication
D CEO magazine is launching “Greater Good,” a digital publication that covers the intersection of business and nonprofits in North Texas. Editor in chief Christine Perez writes, “We believe it perfectly aligns with our mission of connecting C-Suite executives—and using our megaphone wisely. “Distributed every other Friday, content includes profiles of nonprofit leaders and organizations, features on […]
BW editor Stone: Print will make a comeback
Bloomberg Businessweek editor in chief Brad Stone believes print journalism could make a comeback as the 95-year-old title moved from weekly to monthly circulation this week, reports Dominic Ponsford of Press Gazette. Ponsford writes, “Print daily newspapers have perhaps a decade left, going on current rates of decline. Does Stone think the Businessweek monthly print edition will […]
How Shontell is moving the Fortune brand forward
Tiffany Chang of NYU’s Journalism Crossroads spoke with Fortune editor in chief Alyson Shontell about her job and why she took it. Here is an excerpt: It is so different running a media company now, more so than it ever has been before. Starting at Business Insider on the business side helped me become a better editor: just […]
WSJ editor Tucker’s note on America coverage changes
Wall Street Journal editor in chief Emma Tucker sent out the following on Thursday: Dear All, Today we announced changes to how we cover news in the U.S. and how we write about the big subjects that grip America. As you know, ambitious and revelatory work is at the center of our reader-first strategy. To execute that […]
FT CEO: We should insist on payment from AI companies
Financial Times chief executive John Ridding told other news publishers they “have leverage and should insist on payment” from AI companies, reports Charlotte Tobitt of Press Gazette. Tobitt reports, “His words for the industry at the WAN-IFRA World News Media Congress in Copenhagen came one month after the Financial Times became the first UK news publisher to announce […]
