Bloomberg Media announced Wednesday the launch a redesigned one-stop video home for premium live and on-demand content.
Viewers can now access all of Bloomberg’s video on its site and at the new “stream” tab on the Bloomberg mobile app. The updated hub will arrive on streaming platforms in the third quarter later this year.
Previously on-demand news, original and short-form content were in separate places. Now all video content is available in one place.
The overhaul also includes a newsroom-led curation that empowers editors to instantly pivot the layout from breaking news content to explainers to documentaries. And select video content will be available exclusively to subscribers for the first time.
“We’re continuing to invest in video, so it’s easy to discover and seamless to navigate across one integrated Bloomberg experience,” said Roman Mackiewicz, Bloomberg Media’s chief information officer, who leads production and distribution, in a statement. “With one of the world’s largest business video libraries and hundreds of new hours added each month, we’re focused on connecting people to the content they need to make big decisions – and generating more innovative opportunities for advertisers along the way.”
Bloomberg’s total hours-watched in 2025 grew 25% year-over-year among an average monthly video audience exceeding 55 million. Across linear television and 48 streaming partners internationally, Bloomberg also has a total household reach of more than 430 million.
