Variety parent to operate Hollywood Reporter
Variety parent company Penske Media Corp. has set a deal with MRC to operate Billboard, Vibe and the Hollywood Reporter under a newly formed joint venture. A Variety story states, “PMC will lead daily operations of an expanded entertainment and music brand portfolio under the PMRC banner that will bring two Hollywood trade institutions under the same […]
How Business Insider boosted its events revenue
Max Willens of Digiday writes about how Business Insider dramatically increased its events revenue this year. Willens writes, “While sponsorships for its virtual events cost less than sponsoring its physical versions — though the company would not say by how much — Business Insider has generated eight times more events revenue in 2020 than it did […]
Bloomberg aims to disrupt cable TV with streaming relaunch
Bloomberg Media is readying a new version of its QuickTake service for launch in November, with plans for it to be a 24/7 outlet, reports Alex Weprin of The Hollywood Reporter. Weprin reports, “Bloomberg is hoping to get ahead of linear TV’s decline, relaunching its QuickTake video service on Nov. 9 with 100 dedicated staffers as a […]
Fortune launches Fortune Connect aimed at mid-tier executives
Fortune is launching an online learning platform and community called Fortune Connect that will target mid-tier, vice president and senior manager executives costing $2,500 per person, reports Kayleigh Barber of Digiday. Barber reports, “The membership to Connect is priced at $2,500 per year per person, with an option for companies with 50 or more approved employees to […]
Quartz nearly doubles paid subscribers in one year
Business digital publisher Quartz surpassed 21,000 subscribers this summer, nearly doubling its subscriber base in less than a year, reports Sara Guaglione of Publishers Daily. Guaglione reports, “Quartz had 11,000 subscribers last November. “In March and April, subscription growth rate at Quartz was up by nearly a quarter year-on-year, according to The Drum, which first reported the news. “Katie Weber, president […]
Vogue Business offers subscriptions up to $1,260/year
Vogue Business has launched its subscription offerings, with the advanced subscription at $1,260 a year. The basic membership costs $154 a year. It includes unlimited Vogue Business reporting— non-members are limited to selected free monthly articles. It also includes the Technology Edit newsletter, the Sustainability Edit newsletter and monthly member-only in-person and virtual events with Vogue Business […]
BizTimes Milwaukee puts some online content behind a paywall
Dan Meyer of BizTimes Milwaukee writes about its new subscription model, which puts some of its online content behind a paywall. Meyer writes, “There will still be plenty of free content on our site, including daily news stories, some of our regular magazine features, podcasts, online events and the webinars we’ve been doing since COVID-19 […]
How to expand with a new site: The FinLedger example
Jacob Donnelly of A Media Operator examines the launch of FinLedger by the parent of HousingWire. Donnelly writes, “First, the second site needs to be adjacent to the first one. We can see that with HousingWire, which covers real estate, and FinLedger, which is for financial services. Banking is immediately central to both of these industries […]
How WSJ digital ads weathered the downturn
Lucinda Southern of Digiday writes about how The Wall Street Journal’s digital ads have fared well during the pandemic in an interview with chief revenue officer Josh Stinchcomb. Here is an excerpt: Explain where and why you have seen digital ad revenue growth? We’ve had a lot of great digital ad momentum lately. We’ve had growth […]
Chief content officer Casey talks CoinDesk and its plans
Michael J. Casey is chief content officer at CoinDesk, a news site specializing in bitcoin and digital currencies that he joined in September 2017. Previously, Casey was the CEO of Streambed Media, a company he co-founded to develop provenance data for digital content. He was also a senior advisor at MIT Media Labs’s Digital Currency […]
