OLD Media Moves

How WSJ digital ads weathered the downturn

August 20, 2020

Posted by Chris Roush

Lucinda Southern of Digiday writes about how The Wall Street Journal’s digital ads have fared well during the pandemic in an interview with chief revenue officer Josh Stinchcomb.

Here is an excerpt:

Explain where and why you have seen digital ad revenue growth?

We’ve had a lot of great digital ad momentum lately. We’ve had growth for the last four out of six quarters. We’re largely a B2B ad platform — 65% of our ad revenue is B2B — those sectors that have held up relatively well during COVID, like productivity tech, financial services, healthcare. We’re well-positioned for where there is still growth in the market.

A somewhat surprising bounceback has been high-end residential real estate, which has seen great performance for digital and print. There’s pent-up demand, a lot of supply and so a lot of marketing activities, which was an unanticipated bright spot for B2C. Luxury is beginning to come back, it’s less dire than it seemed to be three months ago.

Read more here.

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