Bloomberg Media to bundle subscription with The Athletic
Bloomberg Media will launch a bundled subscription with The Athletic beginning this month, sources tell Axios reporter Sara Fischer. Fischer reports, “Bloomberg Media sees value in partnering with niche media outlets that it thinks can compliment its coverage. In February, it announced a subscription bundle with The Information, a high-end business and tech publication. Bloomberg Media launched its consumer-facing […]
How the FT increased reader returns to its app
Anna Lisinski of The Financial Times writes about how it increased return readers to its app by 39 percent. Lisinski writes, “The FT writes hundreds of articles a day and we know users don’t read all of them, so even though they think they’re up to date, it may not be entirely the case. “In the […]
Forbes adding shoppable videos on its website
Forbes is working with KERV Interactive, a digital ad video platform, to create branded and shoppable content on Forbes.com, reports Sara Guaglione of Publishers Daily. Guaglione reports, “The partnership means Forbes can offer advertisers an opportunity to market individual products throughout a video. Viewers can click on different items in a video, such as a pair of pants someone […]
How VentureBeat kept sponsorship revenue
Kayleigh Barber of Digiday interviewed tech news site VentureBeat vice president of strategic partnerships Gina Joseph on how it kept sponsorship revenue when its events went online. Barber writes, “The company’s annual GameBeat Summit 2020 was set to take place at the end of the month in Los Angeles and as the pandemic grew more […]
Sportico EIC Soshnick: I want a “team” that collaborates
Brad Adgate of Forbes interviewed Sportico editor in chief Scott Soshnick about the editorial strategy for the new sports business website. Here is an excerpt: How many reporters do you have on staff and what criteria did you use when selecting reporters? Does each reporter have a particular specialty in their sports business coverage? Scott Soshnick: We have […]
Why WSJ Noted is going after younger readers
Atlantic Media’s The Idea takes a look at WSJ Noted, the new online magazine aimed at consumers under the age of 35. The Idea writes, “Noted is intentionally experimental — according to Story, it is primarily a way to ‘see what really resonates with younger audiences.’ This is evident in its tagline, which is telling stories […]
What the WSJ learned from holding virtual events
Leigh Gilmore, general manager of live journalism and events at The Wall Street Journal, writes about how virtual events have helped the business news organization. Gilmore writes, “As the lockdowns extended for weeks and then months, we witnessed more readers than ever gravitate to the Journal for its trusted, high-quality reporting. Members were looking to […]
Bloomberg Media’s Smith believes subscription revenue will become significant
Digiday editor in chief Brian Morrissey spoke with Bloomberg Media CEO Justin Smith about the business news operation. His forecast is that subscriptions will make up a rising and significant part of Bloomberg’s revenue, especially as income from advertising diminishes. Bloomberg started its subscription business in May 2018, and Smith credits its “first phase” growth to the long brand-building […]
From writing about entrepreneurship to living it
Former Fortune entrepreneurship reporter Polina Marinova writes about leaving the magazine to start her own media company The Profile. Marinova writes, “It may seem insane to quit a great job during a global pandemic that could unleash one of the greatest economic downturns of our lifetime. But you know what’s not insane? “Independence. There is no better […]
How Quartz went from high-flier to layoffs
Steven Perlberg of Digiday writes about financial news site Quartz, which has gone from cutting edge innovations to layoffs in the past two years. Perlberg writes, “Publishing has gone through about a dozen life cycles since Quartz emerged as a darling of digital media eight years ago, spinning out genuinely innovative features: a sleek website and […]
