Bloomberg Media tests charging for virtual events
Bloomberg Media is now experimenting with charging for its online events, writes Sara Guaglione of Digiday. Guaglione reports, “Like other publishers that sought a lifeline as the Covid-19 pandemic enforced stay-at-home orders, Bloomberg Media began offering virtual events in March of last year, but were free to attend to keep its captured audience engaged, in addition to […]
WSJ revamping digital strategy, causing tension with reporters
The Wall Street Journal has revamped its digital strategy, which has caused tension with some reporters, reports Steven Perlberg of Business Insider. Perlberg writes, “The Journal has placed a number of service-minded, search-engine-optimized stories in front of its paywall over the past few months, including a state-by-state COVID-19 vaccination guide and a piece outlining what to know before investing […]
How Forbes, Bloomberg adapted their events biz during the pandemic
Sara Guaglione examined how business media publishers coped with the pandemic’s impact on their events business. Guaglione writes, “Forbes says virtual events have allowed the brand to reach more people and drive deeper engagement with its audience. In the second half of 2020, Forbes held 66 events that reached over 50,000 registrants from 188 different countries. […]
Insider now has 100K news subscribers, 250K total subscribers
William Turvill of Press Gazette examined the growth of Insider under co-founder and CEO Henry Blodget. Turvill writes, “Insider has more than 100,000 paying subscribers to its news site (it launched its Prime service in 2017). Blodget says that the group overall now has around 250,000 subscribers across its news site and B2B operations. “Insider’s growing subscription […]
WSJ reporters who wrote “Billion Dollar Whale” start content company
The Wall Street Journal reporters who blew the lid off a $6 billion scandal are now launching a content company that promises to lay bare more true stories from around the world, reports Naman Ramachandran of Variety. Ramachandran reports, “Tom Wright and Bradley Hope have teamed for Project Brazen, a multi-platform journalism studio that will uncover global […]
Reuters parent to reshape corporate structure due to pandemic
Thomson Reuters Corp. reported higher sales and operating profits and said it would reshape its corporate structure for a post-pandemic world, closing offices, streamlining technology and relying more on artificial intelligence and machines, reported Kenneth Li and Nick Zieminski of Reuters. Li and Zieminski write, “The news and information group said it would invest $500 million to $600 […]
How Forbes hopes to use data to build something better
Max Willens of Digiday examines ForbesOne, the business publisher’s first party data platform. Willens writes, “While the earliest version of ForbesOne began with 22 audience segments built using user behavior across its website, the platform now synthesizes data from 70 different datasets, allowing every part of the organization to have a nearly real-time picture of how […]
Bloomberg Media expects to hit $100 million in consumer subscriptions in 2021
Bloomberg Media is expecting to bring in at least $100 million in consumer subscription revenue in 2021, according to an internal memo sent to staff from CEO Justin Smith, reports Sara Fischer of Axios. Fischer reports, “Prior to the launch of its consumer digital subscription business three years ago, Bloomberg LP made pretty much all of its […]
How The Information built a successful tech news operation
Sarah Scire of Nieman Lab interviewed Jessica Lessin, the co-founder and CEO of tech news site The Information. Here is an excerpt: SCIRE: If I can ask you to generalize on what you’ve seen as an advisor, why does a new news organization succeed? Why do some fail? LESSIN: I think every organization I’ve seen produce really […]
How the WSJ uses data and engagement to drive digital subs
Shelley Seale of the International News Media Association writes about how The Wall Street Journal uses data and engagement to drive digital subscriptions. Seale writes, “The objective was to monetise the WSJ’s high-quality journalism with new and diverse audiences to deliver on short-term goals and build a foundation for long-term growth. Buckley said to do this, […]
