Business journalist Kaya Yurieff, who left The Information last month, has started Scalable, which will cover the business of the creator economy.
Her business partner is Jasmine Enberg, who has spent more than a decade as an analyst and researcher, covering the business of social media, digital advertising and the creator economy.
At The Information, Yurieff was a team leader focusing on focusing on shaping its creator economy coverage and growing the franchise. Yurieff also has been writing its creator economy newsletter.
Before The Information, Yurieff had been a technology reporter at CNN for the past four years, where she reported on social media platforms, content creators and gig economy workers, including the popularity of LinkedIn influencers, YouTube creator burnout and Instacart tip baiting.
Previously, she covered spot news for The Street.
