Lachlan Cartwright of Breaker writes about the future of Business Insider, owned by Axel Springer, and speculates it could be combined with The Telegraph to take on the Financial Times.
Cartwright writes, “Discussed internally at Axel has been the idea of folding Business Insider (which is not profitable) into The Telegraph, which would form the seed of an expanded U.S. operation, according to two people briefed on the plans. Business Insider has suffered from something of an identity crisis since a series of kabuki theatre-like name changes. Is it a tech publication? A lifestyle brand? News or features? Business?
“Meanwhile, CEO Barbara Peng, who joined the company as VP of research in 2015, has struggled to define a business strategy. Peng has been effectively acting as chief revenue officer since the departures of CRO Maggie Milnamow and Global Head of Sales Orlando Reece in January.
“But Axel Springer pushed back in a statement and said they had no plans of “combining” the titles. ‘That hasn’t been discussed, and it’s not happening,’ a spokesperson told Breaker.”
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