Todd Spangler of Variety writes about how NBC News is aiming for a different kind of business news coverage.
Spangler writes, “The NBCUniversal-backed journalism outlet is launching a new concept that will feature deep conversations with executives whose companies exert a strong influence on Americans’ everyday lives. Reports filed under “Business in America” will examine how fast-paced innovation by companies such as Nike, General Motors, Zillow and Barnes & Noble can affect consumers, and will appear in different ways across “Today,” “NBC Nightly News,” “NBC News Now” and other outlets, including the company’s’ subscription offering. Each story will be tailored for the venue in which it appears.
“The executive who oversees all NBCU news operations believes audiences are eager to hear directly from corporate leaders. ‘We are at such a unique moment in time. The pace of change right now that we are seeing in the marketplace affects technology, retail, healthcare,’ says Cesar Conde, chairman of NBCUniversal News Group, during a recent interview. ‘There is a real appetite among our audience and consumers to understand what’s happening and what it means.’
“NBC News debuts the initiative after being split earlier this year from the business-news operations of CNBC. That network was spun off, along with cable properties like MS NOW, E!, USA and Syfy, into a new, separate entity called Versant. In recent weeks, however, NBC News has signaled that it is developing its own way of covering the business sector.”
Read more here.
