
Bron Maher of Press Gazette interviewed Andrew Edgecliffe-Johnson, who recently left the Financial Times to start a CEO newsletter for Semafor.
Maher writes, “In common with other Semafor products, The CEO Signal is free for its audience, instead generating revenue for the company by attracting influential or wealthy audiences and monetising their attention via sponsorship. (The sponsor as of the first edition of the newsletter, out today, is professional services giant PWC.)
“Edgecliffe-Johnson said Semafor ‘has already got a pretty impressive C-suite audience,’ claiming that among the 800,000 subscribers to all its newsletters, roughly 25% are in C-suite positions.
“While Edgecliffe-Johnson said he didn’t have any numbers to share on how many chief executives Semafor has on its distribution list, he said: ‘I can tell you it’s going very well.
“‘The reception of this has been extremely heartening, and I think has confirmed my suspicion that there’s a place here in the market for something that’s much more tightly focused to the people at the very top of the org chart — who are actually trying to run exceedingly complicated organisations, at an increasingly complicated time, and finding that the media coverage ostensibly targeted at them isn’t quite doing what it says.'”
Read more here.