Sports business publication Sportico has hired Justin Birnbaum as a reporter.
He has been at Forbes covering the business of sports.
He’s profiled billionaire team owners Toto Wolff and Jorge Mas, reported on how big sneaker brands are capitalizing on surging women’s basketball popularity, and edited tentpole lists such as The World’s Highest-Paid Athletes and the sports category of 30 Under 30 North America.
Prior to joining Forbes in 2020, he contributed to CNBC, The Hockey News and Narratively.
Birnbaum obtained his master’s degree from Northwestern University’s Medill School of Journalism. He holds a bachelor’s degree from the University of Albany.
