Ray Schultz of Publisher’s Insider profiles new Barron’s editor in chief Ben Levisohn.
Schultz writes, “‘If I do my job right, I’m hoping nobody notices what we do,’ he laughs.
“Despite that modesty, people are watching. Barron’s is an investment magazine that seeks ‘the best analysis and investments advice we can,’ Levisohn says. The goal is to ‘cut through noise and conflicts on Wall St. and elsewhere by providing really good reporting and analysis of stocks and the stock market.’
“Levisohn would like to introduce a few things into the magazine, maybe a ‘few different types of articles, maybe more sector focused.’ But he stresses that this is not a turnaround effort.
“‘Part of it is that the markets are always changing,’ he says. ‘We try to be as responsive as we can, and not fall into the consensus trap, where people start telling the same stories and nothing ever changes, then it does change and you don’t want to be on the wrong side.'”
Read more here.
