Morning Brew executive editor Josh Sternberg writes about its newest publication, Revenue Brew:
The role of the chief revenue officer (CRO), the head of the rev org, has also changed. The CRO has to understand data and analytics, different platforms for different metrics (e.g.,sales engagement, revenue intelligence, and customer relationship management), new ways of selling (e.g., digital sales channels), and, of course, managing teams and people. It’s not just solely about taking clients or prospective clients out for five-course meals.
Revenue leaders have to wear many hats these days, and Revenue Brew will cover the issues that keep revenue teams revved up. Our reporters, Layla Ilchi and Beck Salgado, will explore revenue strategies and tactics from across a wide breadth of industries (from CPG to pharma to retail to tech, and all points in between), as well as different functions within the rev org (e.g., inside vs. outside sales; direct vs. indirect sales; account management; RevOps, etc.). We’ll be doing this through this here newsletter, but also through stories on our website—which will be a resource hub for rev teams —virtual and IRL events, and multimedia (podcasts, videos, etc.).
Read more here.
