Meredith Klein of Meredith and the Media interviewed Wall Street Journal reporter Megan Graham about her job.
Here is an excerpt:
- You cover the marketing and advertising industry for the WSJ Leadership Institute’s CMO Today. What’s driving your coverage?
- The way I explain it is that we write for a chief marketing officer, so what is a CMO curious about? If there’s something in the news, how does this filter down and impact what my budget is going to be, or what my CEO is going to say, or how consumers are going to feel? It’s helping them understand the world’s news. Anything we write is going to come down to that.
- We pitch whatever we think will be interesting and go from there. We used to have much more delineated beats, and now we all have things that we find interesting from a reporter perspective, so we will hop on a thread and keep going with that thread.
- I am particularly interested in the creator economy. How are marketers becoming fluent in this new world? Consumers are so different now. It’s something that marketers are having to learn, and I think a lot of these direct-to-consumer marketers know inherently from their creation, and these huge Fortune 500 companies are having to learn—and it’s not easy. Examples when they’re doing it right, examples when they’re doing it wrong, things like that, are interesting to me.
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