Media News

How Barron’s decides what to cover, and why it won’t use AI

November 3, 2026

Posted by Chris Roush

Ben Levisohn

Jonathan Boyar of “The World According to Boyar” podcast spoke with Barron’s editor in chief Ben Levisohn about his job and why it won’t let artificial intelligence write stories.

Levisohn said he read Barron’s when he worked on Wall Street in the late 1990s as a trader to determine what stocks to trade.

“I knew I wasn’t going to be in trading forever,” said Levisohn, who quickly determined that he had an edge in understanding the markets in becoming a financial reporter.

“It’s my job to set the vision, to really steer the course,” said Levisohn. “Barron’s, what we have is we know what we’re good at. We’re an investing magazine. Most of my day is to make sure we’re staying the course.”

He takes in lots of information and watches what is happening in the markets, getting multiple points of views. “We’re trying to understand that in real time, and what is means for the year forward,” he said.

The typical Barron’s reader is someone who likes to invest and wants to do it themselves, said Levisohn. They are looking for ideas on what to buy and sell.

“We’re not really for the day trader,” said Levisohn.

To listen, go here.

 

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