How a biz magazine is dealing with politically charged times

David Mildenberg, the editor in chief of Business North Carolina, writes about how the publication is handling coverage during these politically charged times.

Mildenberg writes, “Bottom line, this year fulfilled expectations that anger and division would dominate news and society, spreading negativity all around.

“So how is your statewide business magazine supposed to respond in this raucous environment?

“Keep pounding, to steal the Carolina Panthers’ slogan, and leave the pontificating to others. We’re continuing our agenda of spotlighting people, businesses and trends that are influencing our state.

“The goal is to be accurate and fair, to never be boring or waste our readers’ precious time, and to reflect the diversity of our state on many levels. We don’t attain those goals every day, but they are always on our mind.

“Every business and businessperson has a story, so the challenge is selecting the best options given time and manpower constraints. Longtime readers will notice we’re doing shorter articles on more people and enterprises, rather than longer, in-depth stories. That reflects our sense of the times.”

Read more here.