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Business Insider launching “Vibe Mode” newsletter

Business Insider is launching Vibe Mode, a weekly newsletter tracking the rise of vibe coding and what it means for work, startups and the economy.

The newsletter will be issued every Monday.,

Edited by senior tech editor Rob Scammell, each edition will highlight Business Insider’s reporting on the founders building AI-powered tools, the engineers whose roles are shifting alongside new technologies, and the growing wave of non-coders using AI to create apps and products.

The weekly send will also look at what these changes mean for software companies, investors, markets, and the workplace.

“Business Insider was among the first to report on the term ‘vibe coding’ in early 2025. Since then, it has gone from a buzzword to a full-blown phenomenon,” said Scammell in a statement. “New AI tools are redefining how software gets made and the careers of those making it, as people use technology like vibe coding, AI coding agents, and more. Every day, Business Insider’s reporters are speaking to the people at the heart of this shift.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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