Toru Nakamaru has been hired as video editor-in-chief for Business Insider Japan.
Nakamaru brings 26 years of experience as a broadcast journalist from TV Asahi, one of Japan’s “Big Six” broadcasters, where he most recently served as director general/New York bureau chief.
Business Insider Japan currently reaches 6.7 million average monthly unique users and generates 23 million average monthly views.
The move aims to enhance Business Insider Japan’s video presence through content creation while strengthening monetization opportunities through sponsored content, advertising, and affiliate marketing.
Business Insider Japan is the Japanese edition of the New York-based business media outlet. Business Insider currently operates nine editions worldwide and reaches over 280 million readers. The Japanese edition was launched in January 2017.
