Media News

Business Insider is launching a shopping newsletter

April 26, 2026

Posted by Chris Roush

Business Insider is launching Valued, a weekly newsletter with product picks and shopping advice.

It is written by reviews deputy editor Bronwyn Barnes and edited by reviews executive editor Sally Kaplan. The newsletter will include original reporting, hands-on testing and recommendations.

“Our team rigorously tests and researches products across tech, home, style, travel, and more, to help readers make smarter, more confident buying decisions,” said Kaplan in a statement.

“We combine our own hands-on experience with that of industry experts to provide clear, trustworthy shopping advice — because no one wants to buy a vacuum only to find out it wasn’t built to handle your pet’s shedding.”

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