Bloomberg Media says it has added 200,000 subscriptions in the last four months as part of a growth plan, reports Bron Maher of Press Gazette.
Maher reports, “Bloomberg Media’s announcement it has hit 740,000 subscriptions represents a nearly 50% growth in paid subs in a year.
“Bloomberg Media chief operating officer Julia Beizer told Press Gazette most of that growth had been in group and enterprise subscription sales, which she described as one of Bloomberg’s ‘four levers of growth’ alongside content, product and user experience and marketing.
“She added that the publisher aims to hit one million paying subscribers ‘in the first half of next year.’
“The launch of Bloomberg Weekend Edition was part of the ‘content’ growth lever, Beizer said, adding that it had been created on the back of ‘a lot of audience research.'”
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