Lachlan Cartwright of Breaker looks at the U.S. financial performance for Axel Springer, which owns Business Insider and Morning Brew, and which fell to operating profit of $10 million, or 2 percent margin, in 2025.
Cartwright writes, “‘Despite significant market and distribution headwinds, the United States remains Axel Springer’s most important growth market,’ a spokesperson told Breaker. ‘At the group level, revenue rose meaningfully in the first half of 2026, and our U.S. publishing businesses contributed to that strong performance.’
“The spokesperson added that Politico is profitable and is investing in new markets such as Spain and Australia. Business Insider ‘is building a more durable business around distinctive franchises, such as CMO Insider, and prosumer newsletters, like VC Insider,’ the spokesperson commented.
“Axel Springer also pointed to their March acquisition of Bisnow and the creation of Brew Media Group. EMARKETER, which recently fell victim to hackers, ‘continues to be profitable, is expanding its intelligence, advisory, events, and AI-enabled offerings, including a recent acquisition of RetailX’s research team,’ the spokesperson said.”
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