
Puck News artificial intelligence correspondent Ian Krietzberg talked with JSA+Partners’ Talking Points newsletter about how he became interested in covering the complex beat.
The newsletter states, “Now at Puck, Ian brings a refreshing layer of skepticism to an industry often smothered in hype. He treats his reporting like a classroom, frequently turning to academics and researchers who have been studying these questions for decades. To Ian, the fundamental questions–like whether a machine can truly think–haven’t actually changed since the 1950s.
“When we asked him how he cuts through the AI buzzword clutter to determine what’s really an innovation worth watching vs. just a marketing ploy, he says his method is simple.
“‘I have to sit where the science is, and I approach that in a very rigorous way,’ Ian told us. ‘I ask myself: Do we have evidence to support these claims? The conversation can start and stop there.’
“This fact-based mindset also extends to how he personally uses the technology he covers. While many reporters are experimenting with AI-assisted drafts, Ian remains a staunch holdout. He believes that the struggle of early stages of drafting is essential to actually understand a topic. He avoids using AI to summarize documents or filter his inbox because, as a journalist, he has what he calls ‘paranoid trust issues’ with any tool that takes him away from a primary source.”
Read more here.