Reuters correspondent Helen Reid is now covering luxury goods in addition to retail in Europe.
She will cover Fashion Week runway shows in Paris and continue to report on key retail companies alongside luxury.
Reid is a London-based reporter covering the European retail sector through a global lens. Focusing on companies including Adidas, H&M, Ikea, and Inditex and analyzing corporate strategy, consumer trends, and regulatory changes.
Reid also covers major supermarket groups like Ahold Delhaize, Carrefour, and Casino. She has a special interest in sustainability and how investors push for change in companies.
She was previously based in Johannesburg where she covered the mining industry.
