Media News

Lung becoming Bloomberg tech reporter

Natalie Lung

Natalie Lung, an New York-based editor on the breaking news team at Bloomberg News, will be starting a new role on the technology team as a reporter in mid-June.

In this newly expanded role on the East Coast, she will help set the agenda for the most important tech stories of the day while covering travel and dating apps. She is also interested in exploring big-picture trends in AI, tech culture, the job market and beyond.

Lung started as an intern in the Hong Kong bureau in 2018, with stints covering the US-China trade war, the Hong Kong economy and Asia equities. She joined the Greater China breaking news team at the height of the Hong Kong protests in 2019, contributing to on-the-ground and cross-platform spot coverage and analysis that won the SOPA Award for Excellence in Reporting Breaking News in 2020.

She was also responsible for writing market-moving flash stories in the region on everything from the Hong Kong budget, Covid measures to indebted Chinese property developers and court sentences.

In the U.S., where she relocated in 2022 to focus on data-driven and editorial automation projects, she revamped election night simulations for the US breaking news teams and implemented a semi-automated solution for the midterms.

Lung has a bachelor of journalism from the University of Hong Kong, with a second major in computer science.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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