Business Insider global editor in chief Nicholas Carlson spoke with Aditi Singal of Digiday about what it looks for in a reporter.
Here is an excerpt:
Competing with other business publications.
“We still have cost structure advantages over the Journal and other great business publications that are out there that we’re still chasing. We can get what they have, which is great reporting on all the industries that matter to today’s and tomorrow’s leaders. It’s not going to be all locked down [behind a paywall]. It will still be SCHAFFFF. We use “SCHAFFFF” to describe our style, which is “Smart, Conversational, Helpful, Accurate, Fair, Fast, Fearless and Fun.” We’ll talk about the stories which is fun but also deep, inside reporting about a company. It speaks to our whole business, which is very diversified. We see it as an opportunity.”Measuring reporters.
“Every time I interview new reporters, I tell them we’re going to measure how the audience is responding to what [they’re] doing. We do that in three ways. Some people are great at speaking to millions of people. That is great, we will take advantage of that. Another is how many subscriptions are [they] adding for us? The third is impact points. How many times were [they] followed by the New York Times or The Post or how many times did [they] go on TV to talk about your story? Did someone on [their] beat retweet them and said ‘exactly’? We track that because it shows how we’re having impact on the world.”
Read more here.
