The Wall Street Journal will begin running ads on the front page of the newspaper starting next week, according to a story by New York Post reporter Holly Sanders.
Sanders wrote, “The Journal approached its biggest and most important advertisers after deciding to charge top dollar for the premium space in the financial daily.
“Advertisers, including Toyota and General Motors, committed to 15-month contracts in order to get access to the pricey real estate, according to an advertising source.
“The auto giants are typically among the biggest ad spenders, both in print and on television.”
Sanders wrote that Toyota’s ads will run on Wednesdays and General Motors’ on Fridays. Read more here.
I wonder what will happen the first time there is a negative story about Toyota on the front page on a Wednesday, or a negative story about GM on the front page on a Friday.
