OLD Media Moves

Business Insider and Insider hit an audience record in 2018

February 8, 2019

Posted by Chris Roush

Business Insider and Insider combined had their highest-ever audience and engagement numbers in 2018, according to data released by the company.

Insider Inc., the parent company, achieved its largest-ever audience as measured by Comscore with 91 million unique visitors in the U.S. alone.

comScore 2018 Insider Inc 
In addition, Business Insider remained the world’s largest business brand — by a wide margin. It has 75 million unique visitors a month in the U.S. alone.

Other data released by the company for 2018:

  • Insider Inc.’s newsroom increased by 25% year over year; there are now 273 journalists on staff.
  • The company generated 10 billion video views. This figure includes only videos of 30 seconds or more.
  • Business Insider posted about 56,000 stories, and Insider posted about 18,000.
  • There are 19 Business Insider bureaus worldwide publishing in nine languages.

Read more here.

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