What’s behind the success at Fox Business Network
Michael Malone of Broadcasting & Cable explores the recent ratings success of Fox Business Network.
Malone writes, “Enjoying a bump in the ratings thanks to our current White House resident, and riding well-established anchors such as Maria Bartiromo and Lou Dobbs to further Nielsen gains, the network finished the year with an average of 195,000 total viewers during the business day, a 27% gain over the previous year, and better than CNBC’s 166,000. It represented Fox Business’s first-ever yearly win.
“But CNBC is hardly down for the count. The NBCUniversal network averaged 30,000 viewers 25-54, the key advertising demographic, in 2017 business day, ahead of Fox Business Network’s 25,000, per Nielsen.
“Yet Fox Business Network’s growth, including a 14% gain in viewers 25-54, is noteworthy. Network president Brian Jones cited the big-name talent, which also includes Neil Cavuto, for pacing Fox Business. ‘When you have a lineup like that,’ he said, ‘viewers are going to come.’
“He also believes the rapport between Fox Business talent sets them apart from the competition. ‘Our people actually like each other,’ said Jones. ‘There’s a sense of team we have, where we’re all rolling in the same direction.'”
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