Twitter acquires Scroll
Twitter has acquired Scroll, an ad-free news reader product as it expects to shift the service into a new subscription offering being planned.
Scroll works with a few publishers, including BuzzFeed News, the Atlantic and USA Today, offering stories from these publications to paying customers with the stories being ad-free and Scroll sharing a certain amount of revenue from subscriptions with publishers.
As of now, Scroll will temporarily be holding off new subscriptions as its 13-person team joins Twitter.
Scroll CEO Tony Haile wrote in a blog post:
“For every other platform, journalism is dispensable. If journalism were to disappear tomorrow their business would carry on much as before. Twitter is the only large platform whose success is deeply intertwined with a sustainable journalism ecosystem.”