Business Insider Intelligence and EMarketer are merging
Business Insider Intelligence (BII) and EMarketer are combining in hopes of becoming the world’s leading global research, insights, and data firm. Both brands will be complementary services offered separately, but a more unified branding strategy should be implemented over the next year.
The new company will be headed by Barbara Peng, the president of BII. Geoff Ramsey, a cofounder of Emarketer, will be the chief evangelist. Terry Chadbrow, another EMarketer co-founder, will serve on the board of directors and serve as a strategic advisor.