Claudia Deutsch of the New York Times writes Monday about how Wired magazine’s July issue has the pictures of 5,000 of its readers on the cover.
Deutsch wrote, “Not coincidentally, the editorial theme of the issue is the growing personalization of all things in cyberspace, and the headline over the photo is ‘You are here.’
“Wired, which is owned by Condé Nast, publicized the promotion to its subscribers via e-mail, magazine inserts and on its Web site. And while the Xerox name is not on the covers themselves, the promotions and Web site made clear that the project depended on software from Xerox and the company’s iGen3 110 digital production press.
“Neither Xerox nor Condé Nast would disclose costs, but since neither had to farm tasks out to third parties, both say it was not very expensive.
“‘We didn’t make money on this, but it really didn’t cost anything,’ said Drew Schutte, vice president and publishing director of Wired Media.”
Read more here.
