Yahoo Finance editor Serwer sees growth potential in developing countries

Andy Serwer

Yahoo Finance editor in chief Andy Serwer did a question-and-answer session with Quora on Friday where he talked about the financial news site.

Here is an excerpt:

Who is Yahoo Finance’s target audience, and do you anticipate that it will change?

Our target audience is really anyone in the world who cares about business, investing and business news. That’s a huge potential audience. Right now we have some 65 million monthly unique users according to comScore. We could and should be much bigger. We need to be more global and younger. As developing countries mature, the rising middle class becomes more interested in what we provide. It is a natural wind at our back. We need to reach out to those potential users and give them the content they need.
How will Yahoo Finance evolve over the next ten years?

Interesting and of course I think about that a lot: Less desktop/more mobile. More video, but not only video. Faster. More global. More community orientation/more interactive. Less walls between employees and customers. More contributors and collaboration between all constituents w/out compromising transparency or trustworthiness.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.