Zachary Seward of the Neiman Journalism Lab talks to WSJ.com executive editor Alan Murray about the newspaper’s online site, and Murray discloses that the paper is working on a number of “premium” initiatives aimed at bringing in more revenue.
Murray: We’re working on a premium initiative to launch a series of, as you say, niche or narrower information services that we can sell at a premium to smaller groups of subscribers on subjects that they care most about.
Question: What sort of subjects?
Murray: Oh, I mean, there are potentially thousands of them. Energy might be an example. Obviously a lot of our readers are deeply interested in financial subjects. Perhaps some sort of a news service for chief financial officers. There are a lot of ideas that are on the table. We’ve started prioritizing them — got a few that will probably come out first. But I’m not going to break that news on your video.
Read more here.
Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…
Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…
In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…
Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…
Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…
Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…