Zachary Seward of the Neiman Journalism Lab talks to WSJ.com executive editor Alan Murray about the newspaper’s online site, and Murray discloses that the paper is working on a number of “premium” initiatives aimed at bringing in more revenue.
Here is an excerpt:
Murray: Weâ€™re working on a premium initiative to launch a series of, as you say, niche or narrower information services that we can sell at a premium to smaller groups of subscribers on subjects that they care most about.
Question: What sort of subjects?
Murray: Oh, I mean, there are potentially thousands of them. Energy might be an example. Obviously a lot of our readers are deeply interested in financial subjects. Perhaps some sort of a news service for chief financial officers. There are a lot of ideas that are on the table. Weâ€™ve started prioritizing them â€” got a few that will probably come out first. But Iâ€™m not going to break that news on your video.
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