WSJ.com working on premium services
Zachary Seward of the Neiman Journalism Lab talks to WSJ.com executive editor Alan Murray about the newspaper’s online site, and Murray discloses that the paper is working on a number of “premium” initiatives aimed at bringing in more revenue.
Here is an excerpt:
Murray: Weâ€™re working on a premium initiative to launch a series of, as you say, niche or narrower information services that we can sell at a premium to smaller groups of subscribers on subjects that they care most about.
Question: What sort of subjects?
Murray: Oh, I mean, there are potentially thousands of them. Energy might be an example. Obviously a lot of our readers are deeply interested in financial subjects. Perhaps some sort of a news service for chief financial officers. There are a lot of ideas that are on the table. Weâ€™ve started prioritizing them â€” got a few that will probably come out first. But Iâ€™m not going to break that news on your video.
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