News Corp. will continue to allow tech giant Apple to disseminate its news articles through the Apple News platform because the arrangement is helping introduce new readers to The Wall Street Journal, reports Keith Kelly of The New York Post.
Kelly reports, “Thomson said Apple News is connecting new readers to WSJ, including women and young people who might not otherwise be aware of its breadth of news coverage beyond business news.
“‘That Apple News partnership allows us to focus on that tier of content and bring in a significantly new audience that we would hope to graduate to a paid WSJ subscription over time,’ Thomson said in an earnings call last week. ‘And it is a genuinely different audience. It’s actually, of late, more women than men. For The Wall Street Journal itself, it’s more men than women.’
“The New York Times in June pulled its content from Apple News because, NYT said, the service prevents readers from jumping to its site — keeping them instead inside Apple’s product.”
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