Like most print newspapers struggling with how to deal with the changes in how readers get their news, the Wall Street Journal is examining how to break more stories on its web site, according to an item in Women’s Wear Daily by Stephanie Smith.
Smith wrote, “Its next project is beefing up its Web site to be a source of breaking financial news to compete with cnnmoney.com and YahooFinance. To help plot how to grow its online operations, the paper has hired consultant Booz Allen Hamilton to determine which employees can work on the site and how many additional ones to hire.
“The Journal plans to introduce more blogs, columnists and updated breaking news stories to online.wsj.com, though a definite timetable for when the enhancements would appear was not revealed.
“Booz Allen’s assignment with the Journal started in mid-January and is scheduled to run through the end of March.”
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