WSJ is launching The Experience Report

The Wall Street Journal has launched The Experience Report, a new digital offering that delivers news and analysis on the ways that companies use data, technology and design.

The Experience Report will provide insights about experience through news, interviews, explanatory journalism and videos.

There will also be a weekly newsletter, emailed every Wednesday, highlighting the WSJ’s reporting on the strategies that companies use to create experiences that resonate.

“We are excited to tackle this growing discipline as companies increasingly focus on experience as a key strategic issue,” said Kimberly Johnson, professional products editor at The Journal, in a statement. “From improving the user interface on their apps to applying data for better personalization, our reporters will cover what companies are learning as they use experience management techniques to drive results.”

SAP will also provide content. The Wall Street Journal news department will not be involved with the creation of any content produced by SAP.

The content produced by SAP will be clearly labeled.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.