The Wall Street Journal has launched The Experience Report, a new digital offering that delivers news and analysis on the ways that companies use data, technology and design.
The Experience Report will provide insights about experience through news, interviews, explanatory journalism and videos.
There will also be a weekly newsletter, emailed every Wednesday, highlighting the WSJ’s reporting on the strategies that companies use to create experiences that resonate.
“We are excited to tackle this growing discipline as companies increasingly focus on experience as a key strategic issue,” said Kimberly Johnson, professional products editor at The Journal, in a statement. “From improving the user interface on their apps to applying data for better personalization, our reporters will cover what companies are learning as they use experience management techniques to drive results.”
SAP will also provide content. The Wall Street Journal news department will not be involved with the creation of any content produced by SAP.
The content produced by SAP will be clearly labeled.