Michael Hickins of Information Week reports that The Wall Street Journal has been running ads seeking editors for a new business news Web site.
Hickins writes, “The WSJ has placed at least three different ads seeking executive-level editors for ‘a new business Web site.’ One of Murdoch’s ads reads:
This is a rare opportunity to help shape a new site that will break ground in the paid-content arena.
“The question is whether this paid-content strategy will help News Corp. and other struggling publishers recapture revenue and profits, or whether it’s an ill-conceived and anachronistic approach concocted by a septuagenarian tyrant who was never terribly good at running a news business to begin with.
“I vote for the latter. The problem with the newspaper industry isn’t that free online content has destroyed its business model, but rather that the Internet has exposed and exacerbated its inherent weaknesses.”
Read more here.
