Red Herring is reporting that Dow Jones properties Wall Street Journal, Barron’s and MarketWatch are now providing their videos available by video search company blinkx and its customer Lycos.
Michael Cohn wrote, “While most of the content on the Wall Street Journal Online as well as Barron’s Online is available by paid subscription only, the video content is freely searchable.
“‘They have recently increased the amount of video content they have available,’ said Suranga Chandratillake, chief technology officer at San Francisco-based blinkx. ‘Most of their sites are locked down behind a subscription wall, but the video content is free. They give people who haven’t subscribed a sense of how deep a source they have.’
“By making the video content more searchable with blinkx’s technology, Dow will be able to expose its financial content to a wider audience. Dow Jones has been facing increased pressure from financial news portals such as Yahoo Finance, Google Finance, CNBC, and even AOL that have been increasing their offerings (see Yahoo Offers Finance Blogs and CNBC.com Scores in Return).”
Read more here.
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