A new company called Workweek launched Wednesday to give writers of business-to-business content — traditionally content that lived in white papers or behind paywalls at trade outlets — full-time support to work independently, reports Sara Fischer of Axios.
Fischer reports, “The model is meant to give writers and creators more support than they would typically receive if they wrote for an independent publishing platform, like a salary and full-time benefits.
“Details: The co-founders of the operation are media entrepreneurs and former executives from The Hustle, Adam Ryan and Becca Sherman.
- The company has raised $1.5 million in funding, led by LightShed Ventures, with other participants including: Packy McCormick from Not Boring Capital; Mario Gabriele; Lance Armstrong; Elizabeth Yin; and other individuals.
- It has so far hired 10 full-time employees, including a head of brand Partnerships, a head of operations, a content manager and four creators. It plans on hiring 25 more people in the coming months.
- It’s launching with creators across a handful of topics, including healthcare, cannabis, money and financial tech.”
Read more here.
