Categories: OLD Media Moves

Wonder what the Journal thinks about this release

Hybrid Technologies, a pink sheet company that is developing a car powered by carbon fiber lithium, has put out a press release that makes it appear that The Wall Street Journal is promoting its latest vehicle.

The headline of the release says that its carbon-powered lithium car “wins over” the Journal and its reporter.

The release states, “Hybrid Technologies, Inc. (OTCBB: HYBT) (www.hybridtechnologies.com), emerging leaders in the development and marketing of lithium-powered products worldwide, is pleased to announce that the leading business publication The Wall Street Journal and their automotive reporter Jonathan Welsh featured the Hybrid L1X-75.

“To see clip from Wall Street Journal click here: http://www.hybridtechnologies.com/multimedia.php?typeID=V&vidID=46”

Later, the release added, “Hybrid Technologies President, Holly Roseberry, stated: ‘Each year the New York International Auto Show becomes a showcase for our latest technology. As we gain national attention in such prestigious publications as the WALL STREET JOURNAL, and we are gaining the public and political support to continue our mission of creating affordable, sustainable and desirable electric vehicles.’

“About the WALL STREET JOURNAL: www.wsj.com.”

Look at the release here. I like the last line with the paper’s URL. It makes it appear to the unsuspecting that the Journal participated in the release. However, the contacts listed at the end of the release do not include a Journal contact.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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